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Home Digital Marketing

What are the ranking factors involved in Google(SEO)?

msz991 by msz991
January 11, 2021
in Digital Marketing, Uncategorized
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SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know.

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing.

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The criterion defined to judge the best streaming service is not based on the number of TV shows and movies it has to offer. It’s a lot more than that. When we are nitpicking a streaming service subscription, we tend to look at many things. We check if a certain service offers 4K/HD streaming or not, how many screens we will be getting, content quality and a lot more. However, there are a few services that leave not a single speck of dissatisfaction in your decision. Keep reading to find out the which services we have shortlisted for you! Netflix It’s safe to deem Netflix as one of the most popular streaming service worldwide. With monthly plans that start from $8.99/mo., the service is both affordable and diverse when it comes to its content repository. Every month Netflix revamps its programming by adding new titles and removing the old ones. While it’s also common for the platform to cancel its original TV shows, it still doesn’t happen too often. Popular TV shows available on Netflix include The Crown, The Witcher, Stranger Things, Russian Doll and Dead to Me. As for its original movies, The Irishman and Bird Box are two popular titles. To learn more about Netflix and its monthly pricing plans for single user or an entire household, visit the official Netflix website to score yourself a subscription. Hulu Hulu serves its subscribers a massive lineup of classics TV shows, Hulu originals, acquired content and even anime series. It’s a concoction for every type of televisual entertainment seeker. The cherry on top is its pricing. For $5.99/mo., you subscribe to the basic Hulu plan. However, if you’re looking to upgrade your Hulu subscription with Live TV, you will have to pay $54.99/mo. With the Live TV feature, you get access to 60+ channels covering sports, local news, entertainment and much more. The only visible con to Hulu and its streaming potential is that 4K streaming is limited unlike Netflix that allows you to stream in 4K in its higher tier plans. If you have been convinced enough, you can consider trying out Hulu for a month or two. The subscription pricing is affordable and you won’t end up breaking your bank. Learn more about Hulu from its official website. Disney+ One of the most recent additions to the list of streaming services is Disney+. The Disney-owned streaming service’s monthly plans start from $6.99/mo. and are then divided into further tiers. The best part about Disney+ and its content directory is that it doesn’t limit itself to Disney classics and originals only. You get to watch content from the world of Marvel, Star Wars, Pixar, The Simpsons and even National Geographic. The platform also follows a similar strategy as Hulu and Netflix and adds new content monthly. Some titles we have to say goodbye to but some are there to stay in the long run. As for some of the most famous movies and TV shows presented on Disney+, the titles include The Mandalorian, Prop Culture, Stars Wars: The Clone Wars and classics such as The Lion King, The Good lord Bird, Fantasia and Beauty and the Beast. Getting a Disney+ subscription is an easy feat. All you have to do is head to the Disney+ website and fill in the required details to secure your monthly subscription. Amazon Prime Video Amazon’s very own video subscription service, Amazon Prime Video has been around for quite some time. The pricing plan starts from $8.99/mo. but that’s the standalone price of the service. An Amazon Prime account isn’t included in the price tag. But if you want to choose both an Amazon Prime account and an Amazon Prime Video subscription together, you will have to pay $12.99/mo. to get access to both. Every year, Amazon Prime Video steps up its game with original TV shows and movies. So far Amazon Prime Video has released noteworthy titles like The Grand Tour, The Boys, Hunters and Fleabag. If you didn’t know already Amazon Prime Video also supports HDR and 4K streaming. If that sounds like a worthwhile offer to you, head to Amazon Prime Video and subscribe away. To Conclude While you can pick from any of the aforementioned list of streaming services, you can always consider other alternatives as well. A great alternative is of cable TV. Providers like Wow TV have fused a hint of both modernism and conventionality to its TV plans. You can view your favorite TV shows on your TV set or on your smartphone while streaming on the go. The options are endless so be mindful of taking your pick!

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Simpsons GIF: all for nothing

In this guide, we’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results.

By the end of this post, you’ll have a well-optimized site that brings you more business.

Exclusive Bonus: Download the SEO Ranking Factors Cheat Sheet to boost your search engine rankings quickly.

We’ve created this handy table of contents if you want to skip ahead to the SEO ranking factors that are most interesting to you:

What Are the Most Important SEO Ranking Factors?

  1. A Secure and Accessible Website
  2. Page Speed (Including Mobile Page Speed)
  3. Mobile Friendliness
  4. Domain Age, URL, and Authority
  5. Optimized Content
  6. Technical SEO
  7. User Experience (RankBrain)
  8. Links
  9. Social Signals
  10. Real Business Information

Recommended Resource: Need more website traffic? Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020.

At the very end of this article, we’re going to finally answer the question that plagues most beginner SEO learners: which is more important, pleasing Google or pleasing my audience?

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Before we get into the details of each ranking factor, let’s take a quick look at the basics of how search engine rankings work.

Understanding SEO, or “How Do I Rank Higher on Google?”

Many people wonder how Google rankings work. So before we get into the actual search engine ranking factors, let’s get started by answering some of the basic questions most people have about SEO.

What Is “Ranking” in SEO?

As you may know, SEO stands for search engine optimization, which simply means making the web pages more likely to get ranked on a search engine. But let’s be honest: at this point, that really just means Google.

And how exactly does that work? Let’s break it down.

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets, and answer boxes, which we’ll talk about later in this guide).

Appearing in the top 3 results is excellent because your click-through rates skyrocket. According to research from Safari SEO in Brisbane, the #1 position in Google enjoys more than 45% of all organic clicks. The closer you get to #1 the more clicks you can expect, as shown in the image provided by Backlinko below:

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the-first-result-in-google-has-the-highest-organic-ctr

Appearing on the first page at all, within the top 10 results, is also useful. That’s because 95% of people never make it past the first page.

Hence the famous joke in the Google SEO world: where’s the best place to hide a dead body?

On page 2 of Google.

What Does Google Look for in SEO?

Google’s stated purpose is to “organize the world’s information and make it universally accessible and useful.” Delivering relevant search results is a huge part of that. Here’s how they work:

how google search rankings work

First, Google’s search bots (pieces of automated software called “spiders”) crawl the web. Sounds creepy, we know. But all that means is they visit web pages.

Second, they add correctly optimized and crawlable pages to Google’s index and catalog them.

Third, when people search Google, it shows what it thinks are the most relevant results based on the search terms they enter (out of the trillions of pages in Google’s index).

Google has various and deeply complex algorithms to decide which content gets displayed and in which order. But we’ll get into all that fun stuff later.

Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Submitting a guest post technology can also help you rank your keyword on Google.

How Do Google Search Rankings Work?

When people want to find information, they type or say words related to what they’re looking for. Those are called keywords, and we’ll look at those in the content optimization section of this guide.

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But keeping your website ranking on Google isn’t just about making the most out of competitive keywords. It’s also about the quality of information.

According to Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:

  • Purpose of the page
  • Content quality and amount
  • Website info and info about the content creator
  • Website reputation and content creator reputation
  • User interaction with the page (time on page, bounce rates, and so on)
  • Expertise, authority, and trustworthiness (E-A-T)

In just a moment, we’re going to explore that last one (E-A-T) in more detail because it’s become very important.

For now, it’s enough to know that all the factors listed above go into Google’s algorithm and help to determine SEO ranking.

Based on the rating guidelines above, Google shows searchers the most relevant, high-quality results related to what they’re looking for. The most relevant are shown first, with the rest shown over successive pages.

wordpress for beginners google search

One of the goals of addressing SEO ranking factors is to let Google know when your pages on your site are relevant to particular search queries, so people will click the links and visit your site.

Before getting into two different types of SEO, let’s explore the concept of expertise, authority, and trustworthiness in greater detail.

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