• Home
  • Write for us
  • Business
  • Ecommerce
  • Entertainment
  • Finance
  • Hosting
  • Insurance
  • Lifestyle
  • Marketing
  • Tech
Newsletter
Business Blogger
Write For Us
  • Home
  • Business
  • Tech
  • Lifestyle
  • Finance
  • Hosting
  • Insurance
  • Marketing
  • Health
No Result
View All Result
  • Home
  • Business
  • Tech
  • Lifestyle
  • Finance
  • Hosting
  • Insurance
  • Marketing
  • Health
No Result
View All Result
BusinessBlogger
No Result
View All Result
Home Legal

Ranking Your Law Firm Website In Five Steps

msz991 by msz991
March 26, 2020
in Legal
0
HowtoAvoidBurnoutatLawFirm
193
SHARES
1.5k
VIEWS
Share on FacebookShare on Twitter

Let’s face it.

As lawyers, we are VERY good at what we do. Unfortunately, marketing isn’t one of these skills.

Related articles

HowtoAvoidBurnoutatLawFirm

When to Hire a Lawyer: Top 3 Situations

September 28, 2021
Is NetSuite Better Than QuickBooks

How To Get Student Loan Forgiveness

January 21, 2021

As a result, we may go through feast or famine phases in our business, which has nothing to do with our abilities as attorneys.

It doesn’t help that directories like FindLaw, Justia, and SuperLawyers are filling up Google and making it harder for law firms to rank their sites.

Even with these directories and stiffer competition on Google, it’s still possible to outrank them and hit the top of the first page.

Here are five tips to help you rank higher:

Redesign Your Site

Many law firms treat their website as an afterthought. Poorly designed websites that provide a poor user experience and usually aren’t optimized to rank on Google.

Because of this, you may have trouble ranking any higher than on the 2nd page of Google.

A new website can grow your business in two ways:

  1. If someone lands on your site and you build trust with them and make it easy for them to find what they’re looking for, they’re more likely to become a client.
  2. If people visit your site and stay for an extended period instead of leaving immediately, Google will notice this and decide to rank your page higher.
READ  How To Get Student Loan Forgiveness

Sometimes, it’s worth getting a full website redesign instead of trying to do a patchwork SEO job.

Optimize Your On-Page SEO

The next step is to optimize the on-page elements of your site.

Let’s run through a few of the on-page issues we had on our site:

  1. Slow Speed

These days, users expect websites to be fast. When your pages take too long to load, they will find their solution elsewhere.

Site speed is also now a Google ranking factor. In other words, if your site is slow, Google will take notice and negatively adjust your rankings accordingly.

  1. Thin Content On Service & City Pages

If you don’t have enough content on your pages, you’ll have trouble getting them to rank.

We wanted to rank for keywords like “DUI Attorney + Our City”, but the service pages didn’t have enough content to rank.

You see, Google likes to rank pages with lots of authoritative content. This shows you know what you’re talking about and have a solution for a searcher’s problem.

Realize a common theme here?

Google wants to offer searchers the best solution for their searchers.

  1. Poor Site Structure

Your site structure refers to how your site is setup page by page. This not only allows your readers to navigate your site easily, but it also can give Google an easy roadmap to index all of your site’s pages.

READ  Everything You Need to Know about Attorney Advertising Rules

We’ll talk about this a bit more in the next step…

Create Location Pages

You probably practice in more than one city. In my case, I’ve had clients in over a dozen different counties across Michigan.

If you want to extend your reach outside of your city, your best bet is to create city pages. These are pages that are highly targeted to a specific area.

For example, let’s say you’re a criminal defense attorney in Grand Rapids, but you also service Detroit, Lansing, and Ann Arbor, then you would create a city page for each of the additional communities.

The site structure would look like this.

Criminaldefenseattorney dot com

  • Criminaldefenseattorney dot com/Detroit
  • Miamidivorceattorney dot com/Lansing
  • Miamidivorceattorney dot com/Ann-Arbor

City pages in smaller surrounding areas can quickly rank and send you a steady stream of leads.

Consider Blogging

Blogging is another great short and long-term strategy to increase your site’s traffic.

What we’ve found is that our ideal clients will search Google for answers to specific legal questions like, “What’s the difference between DUI vs. OWI?” and “How much does a DUI cost?”

If we’re able to answer these questions, we can get them into our marketing funnel, then get them in for a consultation.

Get Backlinks

A backlink is a link created when one website links to another. These are important for SEO because they allow Google to determine which sites are more valuable than others.

READ  Mark Zamuner and The New Style Virtual Pitch

When a site links back to your site, it basically acts as a thumbs up in Google’s eyes. The more backlinks you get from authoritative sites, the more authoritative your site will be. As a result, you will rank higher on Google.

We build backlinks through two strategies:

  1. Guest Posting: Writing high-quality blog posts on high authority sites like Legal Services Link
  2. Content Marketing: Writing informative blog posts on our blog that eventually get linked back to as a source by authoritative sites in our niche.
Share77Tweet48
Previous Post

Top 15 Things to Remember for the Best Employee Surveys

Next Post

Everything You Need to Know about Attorney Advertising Rules

Related Posts

HowtoAvoidBurnoutatLawFirm

When to Hire a Lawyer: Top 3 Situations

by msz991
September 28, 2021
0

There are many situations you may encounter in your lifetime which may require the help of a lawyer. To help...

Is NetSuite Better Than QuickBooks

How To Get Student Loan Forgiveness

by msz991
January 21, 2021
0

Student Loan Forgiveness is a procedure of canceling or discharging student loan, usually when you meet specific criteria. With exception of...

Online Marketing to Enhance Your Paver Leads

Mark Zamuner and The New Style Virtual Pitch

by msz991
September 4, 2021
0

For CEOs like growth consultancy agency CEO Mark Zamuner, one of the biggest challenges of the lockdown which we have...

imagesqas

Everything You Need to Know about Attorney Advertising Rules

by msz991
March 26, 2020
0

When it comes to attorney advertisements, the advertisements have some limits, which cannot be broken. If law firms go past...

Load More

About

BusinessBlogger is a business financial blog that outlines solutions for people who are looking to resolve their tax, loans, banking, retirement, mortgage, credit and other personal finance issues.

Categories

  • Bitcoin
  • Blockchain
  • Business
  • Crypto
  • Digital & Social
  • Digital Marketing
  • Ecommerce
  • Entertainment
  • Ethereum
  • Finance
  • Guide
  • Health
  • Home
  • Hosting
  • Insurance
  • Internet
  • Legal
  • Lifestyle
  • Market
  • Marketing
  • Regulation
  • Ripple
  • Tech
  • Uncategorized

Recent Posts

  • The 7 Benefits of Sales Order Automation Processing Software
  • Fast vs. Free: What Type of Shipping Do People Want?
  • About
  • Contact Us
  • Write for us

© 2020 Business Blogger Is Your Premium Business Blog

No Result
View All Result
  • Home
  • Write for us
  • Business
  • Ecommerce
  • Entertainment
  • Finance
  • Hosting
  • Insurance
  • Lifestyle
  • Marketing
  • Tech

© 2018 JNews by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In