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9 Strategies for Building Brand Awareness

msz991 by msz991
August 17, 2021
in Business
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9 Strategies for Building Brand Awareness
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You simply can’t skip ads when you have a business. You have to make people be aware of your company and let them know that you have the solution to their problem.

Building brand awareness is a process, and you can achieve it using several marketing strategies, including those that don’t overwhelm the audience. Yes, you can be promotional in ways that feel natural and foster genuine interactions with the community.

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The criterion defined to judge the best streaming service is not based on the number of TV shows and movies it has to offer. It’s a lot more than that. When we are nitpicking a streaming service subscription, we tend to look at many things. We check if a certain service offers 4K/HD streaming or not, how many screens we will be getting, content quality and a lot more. However, there are a few services that leave not a single speck of dissatisfaction in your decision. Keep reading to find out the which services we have shortlisted for you! Netflix It’s safe to deem Netflix as one of the most popular streaming service worldwide. With monthly plans that start from $8.99/mo., the service is both affordable and diverse when it comes to its content repository. Every month Netflix revamps its programming by adding new titles and removing the old ones. While it’s also common for the platform to cancel its original TV shows, it still doesn’t happen too often. Popular TV shows available on Netflix include The Crown, The Witcher, Stranger Things, Russian Doll and Dead to Me. As for its original movies, The Irishman and Bird Box are two popular titles. To learn more about Netflix and its monthly pricing plans for single user or an entire household, visit the official Netflix website to score yourself a subscription. Hulu Hulu serves its subscribers a massive lineup of classics TV shows, Hulu originals, acquired content and even anime series. It’s a concoction for every type of televisual entertainment seeker. The cherry on top is its pricing. For $5.99/mo., you subscribe to the basic Hulu plan. However, if you’re looking to upgrade your Hulu subscription with Live TV, you will have to pay $54.99/mo. With the Live TV feature, you get access to 60+ channels covering sports, local news, entertainment and much more. The only visible con to Hulu and its streaming potential is that 4K streaming is limited unlike Netflix that allows you to stream in 4K in its higher tier plans. If you have been convinced enough, you can consider trying out Hulu for a month or two. The subscription pricing is affordable and you won’t end up breaking your bank. Learn more about Hulu from its official website. Disney+ One of the most recent additions to the list of streaming services is Disney+. The Disney-owned streaming service’s monthly plans start from $6.99/mo. and are then divided into further tiers. The best part about Disney+ and its content directory is that it doesn’t limit itself to Disney classics and originals only. You get to watch content from the world of Marvel, Star Wars, Pixar, The Simpsons and even National Geographic. The platform also follows a similar strategy as Hulu and Netflix and adds new content monthly. Some titles we have to say goodbye to but some are there to stay in the long run. As for some of the most famous movies and TV shows presented on Disney+, the titles include The Mandalorian, Prop Culture, Stars Wars: The Clone Wars and classics such as The Lion King, The Good lord Bird, Fantasia and Beauty and the Beast. Getting a Disney+ subscription is an easy feat. All you have to do is head to the Disney+ website and fill in the required details to secure your monthly subscription. Amazon Prime Video Amazon’s very own video subscription service, Amazon Prime Video has been around for quite some time. The pricing plan starts from $8.99/mo. but that’s the standalone price of the service. An Amazon Prime account isn’t included in the price tag. But if you want to choose both an Amazon Prime account and an Amazon Prime Video subscription together, you will have to pay $12.99/mo. to get access to both. Every year, Amazon Prime Video steps up its game with original TV shows and movies. So far Amazon Prime Video has released noteworthy titles like The Grand Tour, The Boys, Hunters and Fleabag. If you didn’t know already Amazon Prime Video also supports HDR and 4K streaming. If that sounds like a worthwhile offer to you, head to Amazon Prime Video and subscribe away. To Conclude While you can pick from any of the aforementioned list of streaming services, you can always consider other alternatives as well. A great alternative is of cable TV. Providers like Wow TV have fused a hint of both modernism and conventionality to its TV plans. You can view your favorite TV shows on your TV set or on your smartphone while streaming on the go. The options are endless so be mindful of taking your pick!

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Ads That Don’t Annoy

Your online ads can be effective and unobtrusive for a better user experience. They can blend into search results that Google deems to be relevant for the user. (There’s still the word Ad next to the result for transparency.) Or they can appear on related websites based on your targeted keywords. You need to work on such advertisements so that they show and perform as expected. Learn how to grow your ads for better results.

Contests That Generate Buzz

Running a social media contest can generate natural buzz for your business. It’s the participants who will spread the word through their posts on Twitter, Facebook, or Instagram using the official hashtag and by mentioning their friends. You can make the contest timely, like picking the most heartfelt Mother’s Day message or challenging netizens to make the most creative product presentation. 

Giveaways 

They are less complicated than contests but can still boost your social media presence. You can offer a freebie for having 100 or 1,000 followers or reward 10 people who liked and commented on the promotional post.  

Here are some helpful reminders to avoid flopping or incurring the wrath of the internet community: 

  • Set clear mechanics, including mentioning the contest period and location restriction.
  • Offer prizes that are too good to be passed up. They can be limited-edition merchandise, vouchers, and anything related to the brand.
  • Promote the event to attract more participants.
  • Post engaging content to maintain the momentum. 

Gifts That Wow Clients, Employees

Express your appreciation for the people or businesses you work with. You can opt for the tried and tested items, such as pens, shirts, mugs, bags, and golf umbrellas with the company logo and name. Or make way for modern gifts, such as spa essentials, socks, succulents, and s’mores. Whether it’s a thank-you gift or a performance incentive, show your employees that you care. 

Guest Posts That Provide Information

Writing for other websites or blogs raises brand awareness and website traffic. There may be billions of web pages, but quality content still rules, and here lies an opportunity. After all, you are guest posting to inform or educate readers. Any link to your website or pages can go to your author bio or where it fits naturally in the post. 

Pro tip: Don’t neglect your own backyard. Keep your blog updated with free insightful resources.

Collaborations That Match Your Brand

Like the essential workplace dynamic, collaboration as a modern marketing strategy involves working with a vlogger, blogger, or someone who wields influence. As some people say, you are basically tapping their reach to promote your business sneakily. To gain value out of the partnership, choose an influencer who have these qualities:

  • Matches your brand values
  • Collaborates with you to create the content
  • Speaks to your intended audience and gets them engaged
  • Agrees to work based on your budget 

Product Placements That Look Natural 

This kind of advertising is common in TV shows, music videos, and movies, where the appearance of cereals or laptops seems random but their brand names are clearly visible. It can cost you a lot to do one product placement in traditional mass media. In the alternative, you can work with an influencer, as noted above, to do the product placement on their social media accounts.  

Packaging That Presents the Brand

Treat packaging as separate from the product, with packaging design a distinct art and science. The packaging sets a great first impression and enables customers to associate it with warm experiences like unwrapping presents. So draw attention to the pouches, mailer boxes, and custom product packages that are branded with your aesthetic. The contents, from cookies to cosmetics, should be equally good. 

Products That Deliver on Their Promise

One customer’s positive experience can encourage others to do the same. And a friend’s recommendation sometimes resonates more than a celebrity’s endorsement. This all means that you have to ensure the quality of your products and that they fulfill their intended purpose. Create an environment where customers can easily share their feedback, including points that can still be improved on. Lastly, let them know that you are listening.    

Are you all set to make a good, lasting name for your business? 

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