You simply can’t skip ads when you have a business. You have to make people be aware of your company and let them know that you have the solution to their problem.
Building brand awareness is a process, and you can achieve it using several marketing strategies, including those that don’t overwhelm the audience. Yes, you can be promotional in ways that feel natural and foster genuine interactions with the community.
Ads That Don’t Annoy
Your online ads can be effective and unobtrusive for a better user experience. They can blend into search results that Google deems to be relevant for the user. (There’s still the word Ad next to the result for transparency.) Or they can appear on related websites based on your targeted keywords. You need to work on such advertisements so that they show and perform as expected. Learn how to grow your ads for better results.
Contests That Generate Buzz
Running a social media contest can generate natural buzz for your business. It’s the participants who will spread the word through their posts on Twitter, Facebook, or Instagram using the official hashtag and by mentioning their friends. You can make the contest timely, like picking the most heartfelt Mother’s Day message or challenging netizens to make the most creative product presentation.
They are less complicated than contests but can still boost your social media presence. You can offer a freebie for having 100 or 1,000 followers or reward 10 people who liked and commented on the promotional post.
Here are some helpful reminders to avoid flopping or incurring the wrath of the internet community:
- Set clear mechanics, including mentioning the contest period and location restriction.
- Offer prizes that are too good to be passed up. They can be limited-edition merchandise, vouchers, and anything related to the brand.
- Promote the event to attract more participants.
- Post engaging content to maintain the momentum.
Gifts That Wow Clients, Employees
Express your appreciation for the people or businesses you work with. You can opt for the tried and tested items, such as pens, shirts, mugs, bags, and golf umbrellas with the company logo and name. Or make way for modern gifts, such as spa essentials, socks, succulents, and s’mores. Whether it’s a thank-you gift or a performance incentive, show your employees that you care.
Guest Posts That Provide Information
Writing for other websites or blogs raises brand awareness and website traffic. There may be billions of web pages, but quality content still rules, and here lies an opportunity. After all, you are guest posting to inform or educate readers. Any link to your website or pages can go to your author bio or where it fits naturally in the post.
Pro tip: Don’t neglect your own backyard. Keep your blog updated with free insightful resources.
Collaborations That Match Your Brand
Like the essential workplace dynamic, collaboration as a modern marketing strategy involves working with a vlogger, blogger, or someone who wields influence. As some people say, you are basically tapping their reach to promote your business sneakily. To gain value out of the partnership, choose an influencer who have these qualities:
- Matches your brand values
- Collaborates with you to create the content
- Speaks to your intended audience and gets them engaged
- Agrees to work based on your budget
Product Placements That Look Natural
This kind of advertising is common in TV shows, music videos, and movies, where the appearance of cereals or laptops seems random but their brand names are clearly visible. It can cost you a lot to do one product placement in traditional mass media. In the alternative, you can work with an influencer, as noted above, to do the product placement on their social media accounts.
Packaging That Presents the Brand
Treat packaging as separate from the product, with packaging design a distinct art and science. The packaging sets a great first impression and enables customers to associate it with warm experiences like unwrapping presents. So draw attention to the pouches, mailer boxes, and custom product packages that are branded with your aesthetic. The contents, from cookies to cosmetics, should be equally good.
Products That Deliver on Their Promise
One customer’s positive experience can encourage others to do the same. And a friend’s recommendation sometimes resonates more than a celebrity’s endorsement. This all means that you have to ensure the quality of your products and that they fulfill their intended purpose. Create an environment where customers can easily share their feedback, including points that can still be improved on. Lastly, let them know that you are listening.
Are you all set to make a good, lasting name for your business?
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